Back for seconds
Beloved 2nd Ave Deli finally reopens...near Third Avenue
- By Jacqui Gal
Photo: Jacqui Gal
Read this article on Metromix.com
You can force the deli off Second Avenue, but you can’t keep the deli out of New York. Now located in slightly smaller, although remarkably similar-looking new space on 33rd Street, the newly reopened 2nd Ave Deli serves up all the same familiar kosher Jewish specialties—kreplach, pastrami sandwiches (their best-seller) and the “Instant Heart Attack” (a sandwich made of two latkes and a choice of corned beef, pastrami, turkey or salami).
There are a few small changes: a larger delicatessen case to encourage takeout, a liquor license inherited from the previous owners, and sample serving of gribenes (crispy fried chicken skin and onions) for every sit-down customer.
“I want people to branch out and be adventurous,” says Jeremy Lebewohl, the new proprietor and nephew of the deli’s founder Abe Lebewohl. “Most people wouldn’t order gribenes, but now that they have it on us, they might have the courage to order other [unfamiliar] things too.” Other additions on the menu include a full selection of smoked fish and classic deli salads. And for the time being, they’ll be open 24/7 (which may continue, depending on demand).
2nd Ave Deli
162 E. 33rd St.
(between Lexington and Third Aves.)
212-689-9000